Oct
15th
Wed
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Thank you for an amazing year of live events.

Thank you to the artists and fans that have helped DeepRockDrive bring interactive live events to global audiences online.

Together, we’ve produced over 85 events where online participants like you interacted with performers by shouting out your feedback, voting on setlists, and choosing the camera angles that brought you the experience you wanted. Check out some of the past shows.

It has been a thrill to create a new form of live entertainment with your help. At this time, we are not conducting live events.

If you have interest in contacting us about the DeepRockDrive live interactive experience, or partnering with us, please contact us here.

Thank you for your support,
The DeepRockDrive Team


Aug
3rd
Sun
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Thanks for the magical Mötley Crüe moments

On August 1st, we all got a reminder of just how exciting live entertainment can be when Mötley Crüe took the state at the Mandalay Bay Event Center in Las Vegas, Nevada. But this was no ordinary show. It represented a first for Mötley Crüe, for DeepRockDrive, and for the live entertainment industry: this was the first show ever performed in front of a full-scale live audience at a world class venue and simulcast to a global audience via the Internet with DeepRockDrive’s groundbreaking interactivity. Mötley Crüe gave everyone online virtual front row seat.

It all started with an invitation from Mick Mars and Nikki Sixx:

At showtime, Mötley Crüe lit up the stage and the Internet at the same time. The participation from the fans online blew us away…

People from 60 countries around the world tuned in for the show. Over 8,600 people got to enjoy a free live show with a direct online connection to Nikki and the rest of the band. In a frenzy of interactivity, each of these fans gave Mötley Crüe over 70 pieces of digital feedback from shout-outs to Emotapplause. It was so intense during the show that over 630,000 events were received from fans to the band.

Whether you made it to the show or not, you can still join in some of the fun at Mötley Crüe’s virtual afterparty at DeepRockDrive.com. We’ve got highlight photos from the concert, dicussion forums to share your memories from the performance, and more.

Sure, the results from Crüe’s show are amazing. But that comes as no surprise because we know that these fans are passionate, and we’ve seen how powerful DeepRockDrive’s interactive live events can be for rallying those passionate fans from around the world. What changed with this concert was the potential for DeepRockDrive to reach every artist and every fan. DeepRockDrive’s interactive technology is no longer confined to a private venue… we have unleashed it on the world so that every performance can reach hungry fans on the Internet no matter where they are.

Jul
3rd
Thu
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Your favorite DeepRockDrive shows are available on demand!

After every live show here at DeepRockDrive, fans shout,

“We want to see it again!”

We heard you, and we’ve been hard at work building on-demand replays of live interactive concerts.

We’re pleased to announce that you can now tune to http://www.deeprockdrive.com/vault and enjoy the first set of events on-demand. Every week, we’ll be adding more shows to the on-demand library. We hope you enjoy the shows!

Thanks,
DeepRockDrive


Jun
17th
Tue
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O.A.R. has a new album, All Sides, releasing in a month. They picked the perfect way to do their launch party: a live interactive concert at DeepRockDrive!

Where else could thousands of people gather to jam with O.A.R. in a global venue. People came from 19 countries including Australia, Bahamas, Bolivia, Canada, Costa Rica, France, Germany, Italy, Republic of Korea, Kuwait, Malaysia, Netherlands, and the list goes on.

Everyone who came to the show got a chance to pre-order the new album and get the first two tracks instantly. If you missed the show, don’t worry because you can still visit O.A.R. at DeepRockDrive to order your copy, watch highlights from the show, and chat with other fans who were there live.

Jun
13th
Fri
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Live concerts are a blast, especially at DeepRockDrive. Afterparties round the events out, when the VIPs get to hang out together talking about the show, comparing highlights, and sometimes even hanging with the artist. As of today, DeepRockDrive is starting afterparties that never end! For our past interactive live events, you can jump into the afterparty to see highlight photos from the show, post links to your highlights, leave comments, and chat with friends in a discussion forum. You can subscribe to RSS feeds for afterparties that you want to watch closely. Before I could even post this blog entry, fans from past shows had already found the afterparty pages and started their own discussions. We’re looking forward to seeing you there!

Live concerts are a blast, especially at DeepRockDrive. Afterparties round the events out, when the VIPs get to hang out together talking about the show, comparing highlights, and sometimes even hanging with the artist.

As of today, DeepRockDrive is starting afterparties that never end! For our past interactive live events, you can jump into the afterparty to see highlight photos from the show, post links to your highlights, leave comments, and chat with friends in a discussion forum. You can subscribe to RSS feeds for afterparties that you want to watch closely.

Before I could even post this blog entry, fans from past shows had already found the afterparty pages and started their own discussions. We’re looking forward to seeing you there!

Jun
12th
Thu
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Motion City Soundtrack

Live and interactive with a global audience online, June 11, 2008.

351,362 interactive events (an average of 88 per participant!). 49,424 set list votes tallied. 36 countries participated including Korea, Malaysia, Uruguay, Venezuela, Ireland, Guatamela.

Check out a thank-you video from the band and grab a signed setlist here!

Thanks for joining Motion City Soundtrack and DeepRockDrive for a great show, brought to us free by Pepsi.

Jun
11th
Wed
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Widgets coming out of every O.A.R.ifice

Monday, June 16th brings O.A.R. (OfARevolution) to DeepRockDrive for a live, interactive online concert. A lot of people are really excited about this show, as O.A.R. has a passionate online following of fans.

To help spread the word, we decided to have a little widget-making contest here at DeepRockDrive to see which members of our team - developers, designers, talent relations - make the best widgets. Here’s what some of our talented folks came up with…












Thanks to a cool site called Sprout Builder, these widgets are really fun to build and spread. You can take any of our ideas above and embed them in your blog, MySpace page, Facebook profile, or anywhere on the web that you want to invite your friends to join you for free at the O.A.R. show. These widgets are fun, simple, and powerful… just like interactivity at a DeepRockDrive live event!

While we had fun building our widgets, I have a hunch that you can do better. So the widget-building challenge is now officially extended to the public! Between now and the beginning of the O.A.R. show on June 16th, anyone can leave a comment here with a link to their O.A.R. show widget. There are only 4 rules:

  • The widget has to link back to the O.A.R. page at DeepRockDrive with this URL: http://www.deeprockdrive.com/event/5473/o.a.r.?ref=coarntest
  • “DeepRockDrive” must appear somewhere on the widget.
  • The date (June 16th) and time (5:00pm PDT) must appear somewhere on the widget.
  • When you leave a comment to register your entry, you have to be a registered commenter (registration is free and only takes a sec). By registering with a valid email address, I’ll be able to get in touch with the winner to get your prize to you.

WHOA - a prize? Oh yes, what good is a contest without a prize? The lucky and talented winner of the coolest widget design will receive a limited edition, authentic, custom DeepRockDrive Zippo lighter! Yeah, have a look at this beauty…

DeepRockDrive Zippos

All you have to do is spend a few minutes making the coolest O.A.R. at DeepRockDrive widget, and it’ll be shipped straight to your home (sans lighter fluid for safety, of course).

The winning entry will be announced at the O.A.R. show on 6/16 exactly thirty minutes before showtime (4:30pm PDT). Watch the space above the video window as you’re getting ready to interact with O.A.R. during their live online concert. If your name and widget link appears, you’ve won yourself a piece of DeepRockDrive history!

May
29th
Thu
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Tonight, something big happened at DeepRockDrive. Really big. As part of the Pepsi Free Concert Series, we hosted our first multi-platinum artist, DISTURBED. While we never could have expected what happened during the show, we were sure thrilled to see it happen.

First, DISTURBED put on an absolutely amazing performance. These guys sell records and draw live crowds because they are talented. But we expected that. 

Over 10,000 people showed up online to participate in the show. We kinda expected that, too, since we sold out an initial batch of virtual tickets and had to add servers to our datacenter to handle extra capacity for more online fans.

What blew us away completely what the unimaginable frenzy of interactivity that emerged during the show.  It probably shouldn’t come as a surprise, because we’ve built a a live experience that is truly fun. When you give passionate fans the tools to interact directly with an artist like DISTURBED, of course they’re going to use them. But in just over 60 minutes, they used them at a rate that astounded us in the best of ways…

  • Over 1,300,000 interactive events took place during the show. Yeah, over a million!
  • Fans shouted out their thoughts, in freeform text, over 350,000 times.
  • Fans threw “Emotapplause” animations onto the display screen wrapping DISTURBED’s stage over 915,000 times. There were peaks of over 1,100 Emotapplause per second!
  • When it came time to vote for an encore, over 5,000 people cast a vote in less than 10 seconds.
  • It must be OK to be fashionably late, because over 2,000 people grabbed tickets and rushed the virtual doors halfway through the show!
  • DeepRockDrive’s virtual venue filled with fans from 71 countries around the world. That’s over a third of all the countries that exist (this has happened at two shows now).
DISTURBED fans from around the world got an entirely new perspective on what a live concert can be like when fans get to interact with artists. We’d like to thank DISTURBED and Pepsi for helping to bring this show to fans for free. 

Above, you’ll find some highlight clips that showcase not only what an amazing show DISTURBED puts on, but how much fun the interactive experience can be. But don’t watch it here… head over and watch or download the hi-def version. It looks and sounds amazing, just like a DeepRockDrive live concert.

Please join us in the front row online at one of DeepRockDrive’s upcoming live concerts! 

May
22nd
Thu
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A while back, I shared the thinking behind what makes DeepRockDrive online concerts “interactive.” There’s no better way than to experience it firsthand in one of the upcoming DeepRockDrive shows.

Thanks to our interactive director, Bertrand Paré, we’re pleased to offer this guided tour of the interactive features that make every show at DeepRockDrive truly unique. Click here for a downloadable, full-size version of the clip.

Enjoy, and we’ll see you in the front row!

May
20th
Tue
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The Pepsi Free Concert Series is in full swing at DeepRockDrive

Earlier this month, we announced an exciting partnership with Pepsi to bring a series of five free interactive concerts online at DeepRockDrive to live music enthusiasts worldwide. The Pepsi free concert series is off to an amazing start, and we hope you’ll join us for one of the remaining shows!

The first show in the series featured break-out country artist Lady Antebellum.

Not only was Lady Antebellum’s interactive show at DeepRockDrive fantastic (click the picture above for a slideshow), but just two days later they went on to win the Academy of Country Music’s prestigious best new artists award. Along with our thanks for a great interactive concert, we send out our congratulations to Lady Antebellum for their much deserved ACM wins!

The momentum carried on as a truly global audience of fans welcomed YouTube-born sensation Marié Digby to the interactive DeepRockDrive stage.

Marié showed just how powerful the Internet is for bringing fans together from faraway places. Her show drew people from 66 countries around the globe. That’s 1/3rd of all the countries on the planet! From the Poland to Panama, from Chile to China, from to Saudi Arabia to Singapore, thousands of people from every culture accepted Marié’s invitation to interact with her during her live concert in ways that are only possible at DeepRockDrive.

These shows are just the beginning! The Pepsi Free Concert Series continues through May and into June with more fantastic artists…

The shows are so popular that we’ve added a few extras to the series! A special thanks goes out to Pepsi, whose partnership enables us to bring you these interactive concerts for free. When you combine DeepRockDrive’s innovation in interactive live concerts with Pepsi’s passion for bringing music to people around the world, fans like you win.

Drop by DeepRockDrive and grab a ticket to an upcoming show. We’ll see you in the front row!