May
29th
Thu
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Tonight, something big happened at DeepRockDrive. Really big. As part of the Pepsi Free Concert Series, we hosted our first multi-platinum artist, DISTURBED. While we never could have expected what happened during the show, we were sure thrilled to see it happen.

First, DISTURBED put on an absolutely amazing performance. These guys sell records and draw live crowds because they are talented. But we expected that. 

Over 10,000 people showed up online to participate in the show. We kinda expected that, too, since we sold out an initial batch of virtual tickets and had to add servers to our datacenter to handle extra capacity for more online fans.

What blew us away completely what the unimaginable frenzy of interactivity that emerged during the show.  It probably shouldn’t come as a surprise, because we’ve built a a live experience that is truly fun. When you give passionate fans the tools to interact directly with an artist like DISTURBED, of course they’re going to use them. But in just over 60 minutes, they used them at a rate that astounded us in the best of ways…

  • Over 1,300,000 interactive events took place during the show. Yeah, over a million!
  • Fans shouted out their thoughts, in freeform text, over 350,000 times.
  • Fans threw “Emotapplause” animations onto the display screen wrapping DISTURBED’s stage over 915,000 times. There were peaks of over 1,100 Emotapplause per second!
  • When it came time to vote for an encore, over 5,000 people cast a vote in less than 10 seconds.
  • It must be OK to be fashionably late, because over 2,000 people grabbed tickets and rushed the virtual doors halfway through the show!
  • DeepRockDrive’s virtual venue filled with fans from 71 countries around the world. That’s over a third of all the countries that exist (this has happened at two shows now).
DISTURBED fans from around the world got an entirely new perspective on what a live concert can be like when fans get to interact with artists. We’d like to thank DISTURBED and Pepsi for helping to bring this show to fans for free. 

Above, you’ll find some highlight clips that showcase not only what an amazing show DISTURBED puts on, but how much fun the interactive experience can be. But don’t watch it here… head over and watch or download the hi-def version. It looks and sounds amazing, just like a DeepRockDrive live concert.

Please join us in the front row online at one of DeepRockDrive’s upcoming live concerts!